Our Story
Hello! Ian & Laura here - a father-daughter team uniting generations, with a fun packaged benefit packed supplement range for your wellness journey. Here’s a bit of background as to why the brand was born.
Our attention on things that should enhance and support your day to day lives entered our focus a few years ago when Laura experienced a drawn-out spell of sickness, being particularly unwell, and generally having a pretty naff time all round for quite a number of months.
We looked at what was available that wasn’t just specific to the pharmacy counter, and were disappointed in what we found. So, we started the journey of bringing a bright and bold brand into the beneficial supplements market aimed at helping with the many daily struggles.
Ian being the wrong side of 50 (sadly!) and being disappointed with the choice Laura was left with at the time of her illness led to the joint decision - for the two of us to develop our own brand. A brand that would be far removed from the bland and boring looking products on the market. One that would be bright and bold, appealing to everyone young or old, packed with high quality ingredients and at a competitive price.
Revamp your wellness routine with bold, beautiful supplements! We want Nifty Nutrients to be sat proudly on your office desk or kitchen counter, not hidden in a drawer waiting to be forgotten about. So here we are, the fun vibrant and functional supplement brand innovating the space with colourful, playful packaging.
We are just at the beginning! - Experience high strength supplements created with benefits in mind, infused with fun and proudly packaged bright and bold with many more products to come!
Our attention on things that should enhance and support your day to day lives entered our focus a few years ago when Laura experienced a drawn-out spell of sickness, being particularly unwell, and generally having a pretty naff time all round for quite a number of months.
We looked at what was available that wasn’t just specific to the pharmacy counter, and were disappointed in what we found. So, we started the journey of bringing a bright and bold brand into the beneficial supplements market aimed at helping with the many daily struggles.
Ian being the wrong side of 50 (sadly!) and being disappointed with the choice Laura was left with at the time of her illness led to the joint decision - for the two of us to develop our own brand. A brand that would be far removed from the bland and boring looking products on the market. One that would be bright and bold, appealing to everyone young or old, packed with high quality ingredients and at a competitive price.
Revamp your wellness routine with bold, beautiful supplements! We want Nifty Nutrients to be sat proudly on your office desk or kitchen counter, not hidden in a drawer waiting to be forgotten about. So here we are, the fun vibrant and functional supplement brand innovating the space with colourful, playful packaging.
We are just at the beginning! - Experience high strength supplements created with benefits in mind, infused with fun and proudly packaged bright and bold with many more products to come!